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Copywriting Articles

• Effective Testimonials (Mon Nov 12th, 2007, by Bradney Davis) Honestly... everyone likes to run around and say you just have to "ask" to get testimonials... I can assure it's rare that you actually receive a hum dinger of a one. Most of them will just be one liners "It was great, thanks heaps". Especially in n...
• Use Takeaway Selling to Increase the Urgency (Mon Nov 12th, 2007, by Bradney Davis) When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally respond better to an offer if they believe the offer is about to become u...
• Creating Great Subject Lines For Email Marketing (Mon Nov 12th, 2007, by Bradney Davis) Many newsletters and business offers are never read by Internet users for the simple reason that the e-mail didn't have an effective subject line. A subject line may only be a few words but these few words are very important. As more and more e-mails...
• Oil and the Motorcycle Engine (Mon Nov 12th, 2007, by Bob Jent) A motorcycle engine is more compact and higher revving (higher revolutions per minute) than an automobile engine allowing for faster acceleration, better responsiveness, and more efficient fuel economy. With so many parts moving rapidly in the tight ...
• Discovering Oil Supplies (Mon Nov 12th, 2007, by Bob Jent) Remember when Jed Clampett discovered that "bubblin' crude" on the fanciful Beverly Hillbillies television show in the 1960's? While being an entertaining show that spawned several spin-off ideas (think Green Acres and Petticoat Junction), it was not...
• Making Money With Articles in Free Directories (Mon Nov 12th, 2007, by Dan Tomlinson) Many people are unaware of the power behind writing articles and submitting them to free directories. Directories are simply free websites into which articles are placed. These articles are placed there for the purpose of promoting your service or pr...
• Natural Gas Origins (Mon Nov 12th, 2007, by Bob Jent) Natural gas is one of the world's most important fossil fuels. The denotation of "fossil fuel" comes from the belief that most scientists share, that natural gas and other "fossil fuels" were formed from the remains of tiny sea animals and plants tha...
• Completion of an Oil Well (Mon Nov 12th, 2007, by Bob Jent) Once a site has been excavated and the digging has reached the appropriate depth, a well must be made ready to produce the oil the far reaching drill has accessed. This process is called the "completion" of an oil or natural gas well, and is as impo...
• Some Clear Advice on Professional Speaking (Mon Nov 12th, 2007, by Precious Maseko) To be a professional speaker the first step is to write out your speech word for word. Write it as you would say it or would intend to say it. Include every piece of information including what you would say about your visual or audio aids. Every word...
• Let's Get Professional Advice on Professional Speaking (Mon Nov 12th, 2007, by Precious Maseko) Professional speakers rehearse their material. Killer presentations don't just fall out of the sky! They're worked on and fine tuned and honed to perfection right up until the time that they are delivered into the hands of audience members. As a resu...
• Understanding The Culture Of The Internet (Mon Oct 8th, 2007, by Koh Kit Ngu) To make the most of your website sales letter, you need to understand the Internet, its culture, and the people who use it on a regular basis. New websites are being launched at an enormous rate. You can find just about anything online including the ...
• Provide Value For Your Prospect's Time & Make An Instant Connection With Your Target Prospects (Mon Oct 8th, 2007, by Koh Kit Ngu) Marketing online means catering to an audience. With time at a premium, anything that wastes the precious resource of time is quickly shunned. It's crucial that you stay on target with your message. Look out for any area where you might have drifted ...
• Building Relationships and Understanding The Online Audience (Mon Oct 8th, 2007, by Koh Kit Ngu) Marketing is largely a process of building relationships - regardless of the media or method. But the online population seems particularly sensitive to 'in your face' marketing. Respect this reality, or you'll pay a hefty price. Think of your busines...
• When You Hire A Copywriter That Cheats (Mon Oct 8th, 2007, by Dave Alston) In the good old west - the goodies won and the baddies... died, often at the hands of ballsy upholders of goodness and virtue like John Wayne in True Grit. Ah, if only all of life were that simple today. Now it seems that evil is good and evil... has...
• Secrets to Become an Ebook Millionaire (Mon Oct 8th, 2007, by Stephen Beck) Ever since, I don't want to write an ebook. I'm thinking, why write a cheap ebook, if you can make a $447 study program? Why is it better to offer a cheap ebook? Let me give you several reasons and then I will show you an easy and cheap way to make e...